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Hotjar - Heatmaps, Recordings & User Feedback | Klero Resources

A practical guide to Hotjar: heatmaps, session recordings, surveys, and when to use it for qualitative user insight.

Hotjar

Hotjar adds heatmaps, session recordings, and feedback polls to your site or app. You see where people click, scroll, and get stuck - and you can ask them questions in context. A free tier and simple script make it easy to add. This guide covers what Hotjar does well and how to use it without drowning in sessions.

Hotjar Tutorial: Heatmaps, Session Recordings, Surveys & User Attributes

Why hotjar fits product work

  • Heatmaps - Click, move, and scroll heatmaps show where attention goes. Spot dead zones, unexpected clicks, and scroll depth without watching every session.
  • Recordings - Watch real sessions (masked for privacy). See where users hesitate, rage-click, or bounce. Filter by URL, country, or custom segments.
  • Feedback - Inline polls, exit-intent surveys, and NPS. Ask “why did you leave?” or “what’s missing?” at the right moment.
  • Simple setup - Add a script or use an integration; start collecting in minutes. No heavy product-analytics setup required.
  • Qualitative complement - Pairs with Amplitude, Mixpanel, or GA: analytics say “where”; Hotjar helps explain “why.”

    • Core concepts that matter

    Heatmaps

    Click heatmaps show where users click (including non-links). Move heatmaps show where the cursor goes. Scroll heatmaps show how far people scroll. Use them to check if important content is seen, if CTAs get attention, and if layout matches behavior.

    Session recordings

    Recordings are replays of individual sessions. Filter by device, URL, country, or custom traits. Use them to investigate drop-off pages, confusing flows, or support tickets. Sample rather than watch everything - set a percentage or target key pages.

    Hotjar Tutorial: How To Analyse Your Website User Behaviour

    Feedback and surveys

    Polls and surveys can be triggered by page, exit, or event. Keep them short (1–3 questions). Use for “what stopped you?” or “what would make this better?” - not for long questionnaires.

    Privacy and sampling

    Masking hides sensitive inputs and often PII. Sampling limits how many sessions you record or include in heatmaps. Set rules so you get useful signal without storing more than you need or hitting limits.

    Practical habits

  • Start with heatmaps on key pages - Homepage, pricing, signup, main conversion page. Review weekly; dig into recordings when something looks off.
  • Record a sample, not 100% - 5–20% is often enough. Increase on high-value or problematic pages if needed.
  • Use filters - By URL, device, new vs returning. Avoid “all recordings” when you have a specific question.
  • Keep feedback short - One question, optional follow-up. Long surveys get ignored or skew your sample.
  • Pair with quantitative data - Use Hotjar when analytics show a drop or odd pattern. Recordings and heatmaps explain; funnels and retention quantify.

    • When hotjar isn’t the fit

  • Deep product analytics - Use Amplitude or Mixpanel for events, funnels, retention. Hotjar is for “what did they do and why?” not “how many and how often?”
  • Heavy experimentation - Use a dedicated A/B or feature-flag tool. Hotjar informs hypotheses; it doesn’t run experiments.
  • Strict compliance or low-trust contexts - Recording and cookies need clear disclosure and consent. In regulated or sensitive products, verify compliance and consider minimal or no recording.

    • Pricing (high level)

    Free - Limited daily sessions, basic heatmaps and recordings. Enough to try it and use on a few pages.

    Plus and above - More sessions, more heatmaps, advanced filters, feedback, support. Check Hotjar’s pricing for current plans.

    Using Hotjar Heatmaps to improve website performance

    Hotjar is a strong default when you want to see and hear users without running full studies. Use heatmaps and a small sample of recordings on important pages; add feedback where you need “why?”

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