Related terms
Term
Description
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Activation rate
The percentage of users who complete a key action indicating they've experienced a product's core value.
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Churn
The loss of customers or subscribers who stop using a product or cancel their subscriptions over a given period.
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Churn rate
The percentage of customers who stop using a product or cancel their subscription during a given time period.
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Cohort analysis
A method of analyzing user behavior by grouping users based on shared characteristics or experiences, typically when they started using a product.
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Conversion funnel analysis
A method of analyzing user progression through sequential steps toward a goal, identifying where users drop off and why.
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Conversion rate optimization
The systematic process of increasing the percentage of users who complete desired actions through testing, analysis, and iterative improvement.
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Customer churn
The loss of customers over time, measured as the rate at which customers stop doing business with a company or cancel subscriptions.
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Funnel analysis
A method for visualizing and analyzing the sequential steps users take toward a conversion goal.
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