Related terms
Term
Description
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Monthly active users (mau)
The count of unique users who engage with a product within a 30-day period, serving as a primary metric for product adoption and engagement scale.
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Customer lifetime value (clv/ltv)
The total revenue a business can expect from a single customer account throughout their entire relationship.
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Daily active users (dau)
The count of unique users who engage with a product within a 24-hour period, serving as a fundamental measure of product engagement.
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Aarrr (pirate metrics)
A framework for measuring startup growth through five stages: Acquisition, Activation, Retention, Referral, and Revenue.
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Activation event
A specific action or milestone that indicates a user has experienced the core value of a product.
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Activation rate
The percentage of users who complete a key action indicating they've experienced a product's core value.
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Annual recurring revenue (arr)
The total value of recurring subscription revenue normalized to a one-year period, a key metric for SaaS businesses.
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Average revenue per user (arpu)
The average revenue generated per user or customer over a specific time period.
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