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KleroKlero/Glossary/Product strategy

Pmf (product-market fit) explained: definition, examples & how to use it

The point where a product satisfies strong market demand, indicated by rapid organic growth and high user retention.

Pmf (product-market fit)

PMF, or Product-Market Fit, is the degree to which a product satisfies strong market demand. The term, coined by Marc Andreessen, describes the moment when a product resonates so powerfully with its target market that growth becomes organic and retention stays high. As Andreessen put it: "You can always feel product-market fit when it's happening." See the full entry on Product-Market Fit for comprehensive coverage of this concept.

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